Reddie blog

Reddit marketing, in the open.

Tactics for finding customers on Reddit, tracking brand mentions, and turning high-intent threads into qualified leads.

May 1, 2026

How to Find Customers on Reddit for Founders: A Complete 2026 Guide

Founders find customers on Reddit by targeting threads where users ask for recommendations, then providing genuine value. This guide covers the exact framework, tools, and mistakes to avoid.

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Apr 29, 2026

How Oura Built a Reddit Engine: A Case Study in Community-Led Growth

A case study in how Oura turned r/ouraring into a 189,000-member organic marketing engine — and what other brands can learn about Reddit, community-led growth, and AI search.

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